Return on an ad campaign
A brand spends 2,50,000 on ads and attributes 4,10,000 of revenue to them.
- Amount invested
- 2,50,000
- Amount returned
- 4,10,000
Result. Gain of 1,60,000, a 64% return. Anything above 0% is a nominal gain, though it ignores the time the money was tied up.